The Journal

Straight Answers.

What we learn running paid campaigns for DFW service businesses — benchmarks, playbooks, and the math behind the spend.

Strategy June 10, 2026

Google Ads vs. Meta Ads: Where Should a Local Service Business Spend First?

Search captures demand, social creates it. The right first channel depends on whether your customers know they have a problem — here's the decision in plain terms.

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Benchmarks June 10, 2026

What Should a Lead Cost in DFW? Benchmarks for Local Service Businesses

Real cost-per-lead ranges for roofing, HVAC, med spas, and home services in Dallas–Fort Worth — and the three numbers that matter more than CPL.

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